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  • April Masterclass: Differentiate your business in ways that really matter to customers

April Masterclass: Differentiate your business in ways that really matter to customers

  • 30-04-2020
    9:00 AM - 11:00 AM
Registration Type Qty
WC Member RSVPshow details + $0.00 (AUD)  

  • 30-04-2020
    9:00 AM - 11:00 AM

Identify, build and sustain your competitive advantage, customer value perception and growth – Choice to Growth

April 30th, 9 – 11am. Work Club Online.

Recognising why a customer chooses one brand over another is an enduring business challenge and all too often there is a disconnect between internal perception and customer reality.

During this 2-hour interactive workshop, we will walk you through the Three Circles Strategic Growth Framework and provide you with the tools to quickly, simply and effectively identify critical strategic issues

Outcomes of the workshop include:

  • Overcome the key barriers to strategy and innovation success
  • Understand how to best gain competitor advantage and differentiate in ways that matter to customers
  • Make informed decisions to enhance sales strategy, marketing campaigns, product development, and customer experience
  • Tools and framework to build a continuous growth strategy
  • Positively impact acquisition, retention and lifetime value.

About the hosts:

Iain and Jonathan have created business growth and integrated marketing solutions for leading brands across multiple categories in the last 30 years, ranging from Qantas, American Express and LVMH to boutique and start-up organisations.

They have an intimate knowledge of how to create competitive advantage and higher returns based on an intimate understanding of what customers value most.

 

RSVP

Registration Type Qty
WC Member RSVPshow details + $0.00 (AUD)  

SYDNEY

SYDNEY SUPREME COURT
L8, 99 Elizabeth Street
Sydney NSW 2000
Phone:+ 61 2 9019 1888

SYDNEY BARANGAROO
G, 201 Kent Street
Sydney NSW 2000
Phone:+ 61 2 9019 1889

SYDNEY BARRACK PLACE
G, 151 Clarence Street
Sydney NSW 2000
Phone:+ 61 2 9019 1890

MELBOURNE

MELBOURNE 287 COLLINS
2/287 Collins Street
Melbourne VIC 3000
Phone:+61 3 8688 7188

MELBOURNE 477 COLLINS
Olderfleet, 477 Collins Street
Melbourne VIC 3000
Phone:+61 3 8688 7188


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