Disruptive Customer Insights That Drive Competitive Advantage – Prof. Joe Urbany

Joe Urbany, Ph.D. is Professor of Marketing in the Mendoza College of Business at the University of Notre Dame, Illinois. He was previously Associate Dean of Graduate Programs in the College. He received his Ph.D. from Ohio University. Professor Urbany’s research and large volume of published work focuses on managerial decision-making, competitive strategy and buyer behaviour. He also consults to a wide range of organisations. He has been cited by several media outlets, including U.S. News and World Report, USA Today, MSNBC, the Wall Street Journal, and in other international media.

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